Meet the Team Behind Your Financial Journey

Real people with real expertise, dedicated to transforming how Australians approach personal finance through practical education and genuine support

People First, Finance Second

We believe financial education works best when it comes from people who've walked the same path. Our team combines decades of real-world experience with a genuine passion for helping others succeed. Each member brings unique perspectives from different corners of the financial world.

Sarah Mitchell

Financial Education Director

Sarah spent twelve years navigating the complex world of investment banking before realizing her true calling was education. She left the corporate ladder in 2022 to focus on making financial concepts accessible to everyday Australians. Her approach combines Wall Street insights with kitchen table practicality - she's as comfortable explaining derivatives as she is helping someone set up their first budget.

Investment Strategy Risk Management Market Analysis Personal Budgeting

Marcus Chen

Senior Finance Educator

Marcus discovered his passion for financial planning during his own journey from university debt to financial independence. As a certified financial planner, he's helped over 500 individuals create sustainable financial strategies. What sets Marcus apart is his ability to translate complex financial jargon into actionable steps. He believes everyone deserves to understand where their money goes and how to make it work harder.

Financial Planning Debt Management Retirement Planning Tax Strategies

Our Story Started with a Simple Question

Back in 2019, we noticed something troubling. Despite having access to more financial information than any generation before, young Australians were struggling with basic money management more than ever. Credit card debt was climbing, savings rates were dropping, and financial stress was becoming a daily reality for too many people.

The problem wasn't lack of information - it was the right kind of education delivered in a way that actually made sense. We founded Florysantcollective on the belief that financial literacy shouldn't require a finance degree to understand.

Today, we've helped thousands of Australians build better relationships with money. Not through get-rich-quick schemes or complex investment strategies, but through solid, practical education that builds confidence one concept at a time.

Team collaboration at Florysantcollective headquarters in Sydney

Building Financial Confidence Since 2019